Eric Microsoft's tv-adverts are slowly improving, I don't cringe 5 days off my life whenever I witness one now.

Mark Dain I still find much of Microsoft's advertising to be obnoxious. For instance, they recently compared the Surface Pro to the MacBook Air. I'm not even sure how they get off on comparing a tablet to a laptop? Still, the IE 9 advert introduced me to Alex Clare's great music so I can't be completely mad at them.

Kyle Conrad Considering the Surface Pro is essentially an ultrabook in a tablet form, I think it makes perfect sense to compare the two.

Mark Dain Except that it doesn't come with a keyboard (it's sold separately).

Kyle Conrad Valid point! Maybe it's more of an apt comparison because it runs normal desktop/laptop/whatever apps, so the comparison is more in that department? (Personally I'd love to try out the Photoshop they built out for the Surface sometime.)