Martijn Systembolaget (Sweden's state-owned liquor store) is running ads online (YouTube, Twitch) where they say they do not want to sell more alcohol. I know a good way to not increase sales: do not advertise.

Eric Sweden has Gov run liquor stores? Why?

Martijn Systembolaget is a monopoly managed by the state, officially it 'exists for one reason: To minimize alcohol-related problems by selling alcohol in a responsible way, without profit motive.' (systembolaget.se/E...)