Mark Dain
Ouch. This was some marketing gone very badly. Although in the last few years Apple products have gotten less user serviceable. Even the new Mac Mini now has RAM soldered to the motherboard! I'm typing this on a Late 2012 Mac Mini which originally came with 8 GB of RAM but I upgraded to 16. The old non-retina MacBook Pro (still available) has some user serviceable parts but the Retina models are more locked down. This is the really sad thing; Apple can, and used to, do better than this. It makes me wonder if they want you to upgrade once a year? That works for phones but not tablets and definitely not laptops/desktops.