Zero Edge Googles rise to dominance in the early days of the internet basically killed all creativity when it came to web design. Since their scrapers couldn't understand anything other than basic text that is arranged in a certain way websites stopped trying to be unique and instead adopted the cookie cutter web design we see today. Gone are the unique websites of the early days of the internet where you had little to no boundaries. Even today websites are forced to cater their content and design if they want any chance of being ranked by Google's scraper. SEO is garbage that only exists because of Googles failure to design a better scraper.