This is a question that a colleague asked me a couple years ago, and it just keeps coming back to me. If one becomes informed about the damage that our meat consumption is causing on the planet, does it become immoral for one to consume meat? Say, if you watch a couple documentaries on Netflix and continue consuming meat, does that make you a bad person? I don't really have an answer. I think about it every time I eat a burger.
The moralistic tone that this debate has taken I think had the positive effect of making a bunch of people vegan/vegetarian very quickly, but the (larger?) negative effect of paralyzing everyone unable to make that leap. I think the right way to look at this is that you now have some new information about the 'true' cost of per unit of meat you eat. It's up to you each time you consume to see if that consumption is worth the cost to you.
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