Mark Dain
I'd guess people pick Uber for much the same reasons they pick AirBnB; it feels like it's run by actual humans and not controlled, regulated and packaged by some faceless corporation who doesn't care about you. We now have a choice to opt-out of that thanks to the sharing economy. Being able to stay with hosts is, for me, the most compelling feature of AirBnB. There's also some amazing places to stay that are stunningly beautiful, unlike basically any hotel I've been to (which includes 5 star hotels that were paid for).